Sports Event Case Study
If you live in South West London, are into sport and have not heard of Reach Fitness, you are missing out. In a short space of time Rich Tidmarsh and his team of PTs have established not just a gym, but a brand.
Rich bought me in to work at a sports event they were throwing - the Reach Beast! In short, he gets 50-100 of his members in and sets them a fitness circuit challenge. They compete against each other and within teams for prizes. And regardless of who wins and who doesn't, they party together after.
It's a fun event and that was, in essence, the brief. Give the members an opportunity to laugh and remember the event but also help show the public what they're missing out on!
I loved the challenge - I don't think I stood still once throughout the event as I was constantly on the move to find the next high impact shot.